Privacy policy

UnderHeard conducts phone interviews with a business’s customers, on that business’s behalf. This page explains, in plain language, what data is involved and how it is handled. It covers both this website and the studies themselves.

What data we process in a study

• The business provides a customer list: name and mobile number or email address. Nothing else is required.
• Businesses only include customers who have agreed to be contacted. Every study runs under a data processing agreement (DPA) with the business.
• Interviews are held and recorded only with the customer’s explicit consent, given at the start of the call. Customers are always told they are speaking with an AI interviewer, and can end the call at any time.

What happens with the recordings

• Calls are transcribed and coded by theme to produce the business’s findings report.
• Quotes appear in the report verbatim but are attributed only by interview number, never by name.
• Recordings and transcripts are deleted after the study is delivered, at the latest 90 days after the final interview.

What data this website collects

An essential first-party cookie records whether consent is required in your region for 24 hours. If a choice is required, a second cookie remembers accept or reject for 180 days. Neither cookie stores your country or location. If you email us, we use your address only to reply.

Site measurement is enabled for visitors outside consent-required regions. In the EEA, UK and Switzerland, Google Analytics, Vercel Analytics and Speed Insights start only after you accept analytics. Rejecting does not affect the site. Advertising storage stays disabled.

Your rights

Under the GDPR you can request access to, correction of, or deletion of your personal data at any time. Customers can also withdraw interview consent after the call: their recording and transcript are deleted right away, and if the report has not yet been delivered, their answers are removed from it. In a delivered report, quotes carry only an interview number, never a name, and the underlying recordings are deleted on the schedule above.