Privacy policy
Last updated: October 2026
Underheard conducts short voice interviews, by phone or in the browser, with a business’s customers, on that business’s behalf. This page explains, in plain language, what data is involved and how it is handled. It covers both this website and the studies themselves.
What data we process in a study
- The business provides a customer list (name and mobile number or email address) or shares an open interview link. Nothing else is required.
- Businesses only include customers who have agreed to be contacted. A data processing agreement (DPA) with the business is available on request.
- Interviews are held only with the customer’s explicit consent, given at the start of the interview. Customers are always told they are speaking with an AI interviewer, and can end it at any time.
What happens with the conversations
- Interviews are transcribed live and coded by theme to produce the business’s findings report. The audio itself is never recorded or stored.
- Transcripts are kept as part of the study’s results until the study or the account that owns it is deleted, or until the customer asks us to remove their interview.
- The providers that process interview data, and where they are located, are listed in the respondent privacy notice at studio.underheard.ai/privacy/respondents.
What data this website collects
An essential first-party cookie records whether consent is required in your region for 24 hours. If a choice is required, a second cookie remembers accept or reject for 180 days. Neither cookie stores your country or location. If you email us, we use your address only to reply. A language cookie remembers your chosen language for one year. The demo booking widget is provided by Cal.com and loads only when you open it.
Site measurement is enabled for visitors outside consent-required regions. In the EEA, UK and Switzerland, Google Analytics, Google Ads conversion measurement and Speed Insights start only after you accept analytics. Vercel Analytics is cookieless and stores nothing on your device, so it may run on some pages before you choose. Rejecting does not affect the site. Ad personalisation stays disabled.
Your rights
Under the GDPR you can request access to, correction of, or deletion of your personal data at any time. Customers can also withdraw interview consent after the interview: their transcript is deleted right away, and if the report has not yet been delivered, their answers are removed from it.