Customers cancel.The Exit Surveywon’t tell youwhy.

You get the real reasons your customers cancel, ranked by what to fix first. They come from real 5-minute conversations with the accounts you’re losing, not from another exit survey.

Hear what a live call sounds like.

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The exit form said “too expensive.” The cause was onboarding.

Exit form

Sorry to see you go.

Before you cancel, tell us why you’re leaving.

Comments (optional), left blank

UnderHeard call

The note says too expensive. Was price really the deciding factor?
Honestly? No. We could never get the team past the first week.
So what made you put down the price?
It was the easy box to tick. Nobody wants to admit they never got it running.

A form records a guess. A conversation records the reason.

This is what you get.

A live view of every conversation, and what to do about it. Click around, sample data.

underheard

underheard.

What you’d see as a client.

Sample data

Customer Retention Report

Q2 2026, 34 customer interviews, 18 pages

Download the sample PDF

underheard

Why your customers actually leave

34 interviews with recently cancelled and at-risk accounts, Q2 2026

Cover

Findings at a glance

First-week setup, 21 of 34

Renewal surprises, 14 of 34

Unanswered tickets, 9 of 34

Findings
Theme deep-dives
Customer quotes
Recommendations

The first pages are shown in full. The rest ships with your report.

Picture month three: accounts that used to cancel in year one are still renewing. The reasons went into the roadmap, not into a dashboard nobody opens.

34 conversations. One report. Three days.

Fixed price. No software, no integration. A customer list is enough.

  1. You send one list of at-risk and recently cancelled accounts.
  2. We hold 34 conversations and code every line by theme.
  3. The ranked report is on your desk in three days.
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