On their schedule
47%
of interviews took place
outside office hours
Backed by
SFF Studio
Market research that
SFF Studio
Market research that
gets to the real reasons.
What people think, why they think it, and what to do about it.
From real, human interviews.
Insight quoteQuestion 4
I stayed because switching looked like a week of work I did not have.
Interview 12Operations lead
Customer preferenceQuestion 7
Insight quoteQuestion 2
Nobody told me it was included. I paid twice for the same thing.
Interview 07Finance manager
Customer preferenceQuestion 5
Insight quoteQuestion 6
The first person was lovely. The second had no idea what I had already said.
Interview 21Customer success lead
Customer preferenceQuestion 3
Insight quoteQuestion 9
I would have stayed if anyone had asked me first.
Interview 03Head of product
Customer preferenceQuestion 8
Trusted by teams at
More people heard
35,000+
people reached
Keep your decisions moving
<2 weeks
from your first draft
to a report you can use
One place to run your research end to end.
01
Design the study
Turn your brief into an editable interview guide. Add questions, follow-ups and the measures you need.
02
Find the right people
Choose your audience, set quotas, or invite your own people with a link.
03
Let the conversations happen
People answer in their own time and language. The interviewer listens and asks relevant follow-ups.
Elena · 20 minReady when you areA conversation, in your own words.
04
See what matters
Explore themes, compare responses and trace findings back to the people behind them.
05
Take it with you
Export your report as a PowerPoint, PDF or Markdown file. Share the findings wherever your team works.
Six ways teams put it to work.
Learn how your audience thinks and feels, and watch it change over time.
Get qualitative depth to make the right product decisions before you ship.
Test messaging, positioning, and creative for maximum impact, from taglines to finished ads.
Recruit and interview niche, low-incidence, and professional audiences quickly and easily.
Validate ease-of-use with users who describe their screen as they walk through your product.
Track brand health, awareness, and perception on an always-on cadence and the “why.”
Try it yourself.
Try a short interview in your browser.
You’ll be talking to an AI assistant.How your data is handled
A watch owner’s story. 1:09
0:00
Questions people ask before they start.
What is Underheard?
An AI interviewer that talks to your customers, your candidates or your event guests one at a time, and turns every one of those conversations into a single report you can act on.
How is this different from a survey?
A survey only collects the answers you thought to ask for. The interviewer hears what someone actually says and asks the follow-up, so you get the reason behind the rating instead of the rating on its own.
Do people really open up to an AI?
More than most teams expect. The interviewer says at the start that it is an AI, so there is nobody on the other end to disappoint and nothing to be polite about, and the awkward part tends to get said out loud instead of rounded up to a seven out of ten.
Who uses it?
Product, marketing, customer success and HR teams who need to hear from a lot of people quickly, and research agencies who run studies for their own clients.
Can we use our own list of people?
Yes. Bring your customers, your candidates or your guests, and each one gets their own link. You can send it yourself or drop it into an email you were sending anyway.
Which languages does it speak?
31 languages, including English, German, Spanish, Italian and French. Every person is interviewed in their own language, quotes stay verbatim, and the summary comes back in the language you set the study up in.
How do you handle our data?
Under GDPR. Every person is told at the start that they are talking to an AI, the audio is never recorded, and you can remove a study and everything inside it from your workspace whenever you want.
How fast do results arrive?
We aim to take a study from draft to report in under two weeks. Timing depends on the audience, recruitment and scope. Findings update as interviews come in, so you can start exploring before fieldwork closes.
What do we get at the end?
One report. The themes that came up and how often they came up, the verbatim quotes sitting behind each one, and the numbers where you asked for a number. Share it with a link and the people you sent it to see the same thing you do.
How is it set up?
You write the question you want answered, in your own words. The study is built from that, you read it over, and the first link is ready to send. Nothing to install and nothing to connect.