01
Set up the study
Say what you want to learn in one sentence. An agent drafts the interview guide, and you edit any question you want.
Backed by
SFF Studio
SFF Studio
Customer understanding, loud and clear
What people think, why they think it, and what to do about it. From real, human interviews.
Insight quoteQuestion 4
I stayed because switching looked like a week of work I did not have.
Interview 12Operations lead
Customer preferenceQuestion 7
Insight quoteQuestion 2
Nobody told me it was included. I paid twice for the same thing.
Interview 07Finance manager
Customer preferenceQuestion 5
Insight quoteQuestion 6
The first person was lovely. The second had no idea what I had already said.
Interview 21Customer success lead
Customer preferenceQuestion 3
Insight quoteQuestion 9
I would have stayed if anyone had asked me first.
Interview 03Head of product
Customer preferenceQuestion 8
Trusted by teams at
One place to run your research end to end.
You write one sentence about what you want to learn. Underheard drafts the guide, talks to every person, and hands back a report your team can act on.
02
Invite people
Choose who to talk to from the participant pool, or invite your own people with a link.
03
Interviews run
The AI interviewer talks to every person with real follow-ups, in whichever language they answer in.
04
Read the report
Themes, quotes and what to fix first, 48 hours after you created the study.
From question to report
You create the study, the interviewer talks to everyone, and the report is waiting for you.
48 hoursFrom creating the study to reading the results.
Research that keeps running
Studies end. Your customer understanding does not have to, so the interviewer keeps talking to people between them.
Always onResearch that keeps running between studies.
Reasons, not ratings
Every theme is counted across the interviews and traces back to the people who raised it.
RankedReasons, ranked by how often people raise them.
Six ways teams put it to work.
Learn how your audience thinks and feels, and watch it change over time.
Get qualitative depth to make the right product decisions before you ship.
Test messaging, positioning, and creative for maximum impact, from taglines to finished ads.
Recruit and interview niche, low-incidence, and professional audiences quickly and easily.
Validate ease-of-use with users who describe their screen as they walk through your product.
Track brand health, awareness, and perception on an always-on cadence and the “why.”
Try it yourself.
Start the conversation in your browser
Press the circle to open the conversation.
Or put your number in and it calls you instead.
An example interview.
0:00
Questions people ask before they start.
What is Underheard?
An AI interviewer that talks to your customers, your candidates or your event guests one at a time, and turns every one of those conversations into a single report you can act on.
How is this different from a survey?
A survey only collects the answers you thought to ask for. The interviewer hears what someone actually says and asks the follow-up, so you get the reason behind the rating instead of the rating on its own.
Do people really open up to an AI?
More than most teams expect. The interviewer says at the start that it is an AI, so there is nobody on the other end to disappoint and nothing to be polite about, and the awkward part tends to get said out loud instead of rounded up to a seven out of ten.
Who uses it?
Product, marketing, customer success and HR teams who need to hear from a lot of people quickly, and research agencies who run studies for their own clients.
Can we use our own list of people?
Yes. Bring your customers, your candidates or your guests, and each one gets their own link. You can send it yourself or drop it into an email you were sending anyway.
Which languages does it speak?
English, German, Spanish, Italian and French, among others. Every person is interviewed in their own language, quotes stay verbatim, and the summary comes back in the language you set the study up in.
How do you handle our data?
Under GDPR. Every person is told at the start that they are talking to an AI, quotes are attributed by interview number and never by name, and you can delete a study and everything inside it whenever you want.
How fast do results arrive?
48 hours from the moment you create the study. The report updates as interviews come in, so you can read the first themes long before the last person answers.
What do we get at the end?
One report. The themes that came up and how often they came up, the verbatim quotes sitting behind each one, and the numbers where you asked for a number. Share it with a link and the people you sent it to see the same thing you do.
How is it set up?
You write the question you want answered, in your own words. The study is built from that, you read it over, and the first link is ready to send. Nothing to install and nothing to connect.