Comparison
Typeform feels like a conversation. Underheard is one.
Typeform made forms pleasant: one question at a time, beautifully designed. But behind the design it is still a form, and a form cannot ask the follow-up. Underheard runs actual five-minute voice conversations with your customers and ranks every call into one report of what to fix first.
Underheard
An actual conversation
An AI interviewer speaks with your customers and hears more than words.
- Five-minute voice interviews with adaptive follow-ups
- Pauses, hesitation and tone get coded like words do
- One ranked report: themes, quotes, a recommendation
- Data stored in the EU, GDPR ready
Typeform
A conversational form
Design-forward forms, one question at a time.
- Pre-written questions with branching logic you build
- No live follow-up when an answer hides the real reason
- Response data and charts, analysis stays with you
- Strong for lead forms, quizzes and sign-up flows
Side by side
| Underheard | Typeform | |
|---|---|---|
| What it is | AI-led voice interviews with your customers | Conversational forms and surveys |
| Follow-up questions | Yes, adaptive in every conversation | Pre-built branching only |
| What gets captured | Words plus pauses, hesitation and tone | Selected options and typed text |
| Analysis | Done for you: themes ranked with quotes and a recommendation | Response dashboards; interpretation is your job |
| Response depth | Five minutes of spoken context per customer | As deep as people are willing to type |
| Best for | Understanding why: churn, feedback, experience | Lead capture, quizzes and polished forms |
Typeform details are from typeform.com, checked on 10 August 2026. Their prices are published on their site. If something has changed, tell us at support@underheard.ai and we will correct it.
An honest read
Choose Underheard if
- Your form answers keep raising more questions than they settle
- You want the follow-up asked in the moment, not in a second survey
- You want the analysis done, not another CSV export
- Voice and tone matter: frustration sounds different than it types
- You care most about churn, cancellations and experience feedback
Choose Typeform if
- You need beautiful lead forms, quizzes or sign-up flows
- A short structured form is genuinely all the job needs
- You want deep form-builder control over branching and design
- Typed answers at volume beat spoken depth for your use case
Many teams keep both: forms for capture, Underheard for understanding.
Frequently asked questions
Is Underheard a form builder?
No. Underheard replaces the form with a real conversation: an AI interviewer speaks with each customer for about five minutes, asks follow-ups, and every call lands in one ranked report. If you need a classic form, a form builder remains the right choice.
Typeform has logic jumps. Is that not a follow-up?
Branching follows paths you wrote in advance. An interview reacts to what the customer actually said: when an answer is vague or surprising, the AI asks the next question a good interviewer would. That is the difference between routing and listening.
How do customers join an interview?
Through a link, an embed on your site, email, SMS, WhatsApp or a phone call. Web interviews launch without any app or system connection.
What does it cost compared to Typeform?
Underheard walks you through pricing in a short demo, once we know who you want to hear from. Typeform's plans are published on their site.
Do I have to analyze transcripts myself?
No. The report writes itself: recurring themes ranked by how often customers raised them, real quotes as evidence, and a concrete recommendation, in three days.
Can I try it for free?
Yes. Create a study for free in the Studio, or try the conversation demo on our homepage and take an interview yourself.