SFF Studio
The #1 AI Agent Platform for Hotels
Short voice conversations with every guest after checkout, turned into one report you can act on.
TRUSTED BY:
You'll be talking with an AI assistant. The conversation is transcribed; the audio is not recorded. How your data is handled
Make hearing your guests your competitive advantage.
Cohorts build themselves from your PMS. Five minutes, no integration.
It speaks, listens, and takes notes on every answer.
Pauses, hesitation and tone get coded like words do.
Ranked reasons, real quotes, and a recommendation, in three days.
Every conversation compounds into one answer you can act on.
Wherever your guests are. Whatever your stack.
WhatsAppIn-appEmail inviteSMSWeb link
HubSpotSalesforce
Intercom
Zendesk
Stripe
ZapierReplace review scores with real conversations.
This is what you get.
A live view of every conversation, and what to do about it.
What 124 conversations said
124 conversations, three days, one report. Ranked by how often guests raised it, unprompted.
"We landed at eight and stood in the lobby queue until nine. That was the first impression."Interview 19, minute 02
"The wall might as well not have been there. We heard the corridor until well past midnight."Interview 102, minute 03
Amira K.Checked out in JuneCheck-in waits5:12
Jonas B.Checked out in MayNoise at night4:47
Sana R.Left a four-star reviewCheck-in waits6:03
Jorge P.Repeat guestBreakfast crowding5:38
Elin T.Cut the stay shortSlow issue recovery4:21Insight
Most check-in complaints landed in the evening, exactly when one person runs the desk.
Insight
The complaints are rarely about the rooms themselves. They are about the first hour and the last night of sleep.
Signal
Several of these guests had left five-star reviews. On the phone they talked for minutes about what went wrong.
Quote
"Lovely hotel. I'm just not sleeping next to that elevator again."
Frequently asked questions
Can I start without a PMS integration?
Yes. Start with a plain guest list. No PMS connection is required to begin.
What information do you need from a guest list?
Provide each guest’s name, mobile number or email address, and departure date.
Does Underheard support HubSpot?
Yes. HubSpot is supported for teams that want their customer conversations connected to their existing stack.
Can you build a custom PMS integration?
Yes. Enterprise includes custom PMS, CRM, and API integrations for teams that need a tailored connection.
How long is each guest conversation?
Each conversation takes five minutes and focuses on what guests experienced after their stay.
How quickly do we receive the report?
Your ranked report arrives in three days, with reasons, real quotes, and recommendations for what to improve first.
Do guests need to install an app?
No. Underheard reaches guests through the conversation channel selected for the study.
Can we choose which guests to hear from?
Yes. Choose the guest cohort that matters to your operation, then provide the list to begin the study.
What happens to guest data?
Only the information needed to contact guests is required. Interviews happen only with explicit consent, the audio is never recorded, and a data processing agreement is available on request.
Can we run this across several hotels?
Yes. Enterprise supports multi-brand and multi-market teams with custom conversation volume.