SFF Studio
The #1 AI Agent Platform for Tours & Activities
Two-minute voice conversations with your guests right after the tour, turned into one report on what would have made it five stars.
TRUSTED BY:
You'll be talking with an AI assistant. The conversation is transcribed; the audio is not recorded. How your data is handled
Make hearing your guests your competitive advantage.
A card your guide hands out, or a link in your thank-you message. Whichever fits how your tour ends.
One scan opens the conversation in the browser. No app, no form, two minutes.
Pauses, hesitation and tone get coded like words do.
Ranked reasons, real quotes, and a recommendation for what to fix first.
Every conversation compounds into one answer you can act on.
Scan and talk for two minutes. Any language.
Wherever your tour ends. Whatever they speak.
Replace star ratings with real conversations.
Live transcript
At the back we could not hear a word the guide said.
Theme: Group too big to hear the guideINSIGHT
Forty minutes there feels like a sales stop
raised by 32 of 124
What 124 conversations said
This is what you get.
A live view of every conversation, and what to do about it.
What 124 conversations said
124 conversations, one report. Ranked by how often guests raised it, unprompted.
"The message said main entrance. We stood there with two kids for ten minutes and the van was waiting around the corner at the side gate."Conversation 19, minute 01
"There were maybe twenty of us. At the old gate I was at the back and gave up, I read the sign instead and caught up with the group later."Conversation 102, minute 02
Amira K.Family of four, morning tourHard to find the meeting point2:12
Jonas B.Booked the day beforeGroup too big to hear the guide1:47
Sana R.Left a four-star reviewToo long at the shop stop2:31
Jorge P.Second tour with youLunch stop felt rushed2:05
Elin T.Left at the lunch stopGroup too big to hear the guide1:52Insight
Almost every guest who could not find the meeting point had booked through a platform the evening before and never saw your own message.
Insight
Without being asked, guests mention the guide by name and the stories at the second stop.
Signal
Several of these guests told the guide it was a great day. In the conversation they spent two minutes on what went wrong.
Quote
"The tour itself was lovely. I just would not put my parents on it, there was nowhere to sit for three hours."
Frequently asked questions
How do guests get to the conversation?
Two ways, and you can use both. A card your guide hands out when the tour ends, or a link you send afterwards by WhatsApp, email or SMS. Both open the same conversation.
Do we need to connect our booking system?
No. It runs on a QR code or a link alone. Nothing is installed and nothing is integrated.
What do our guides have to do?
Hand out the card or mention the link when the tour ends. That is all.
How long is each guest conversation?
Each conversation takes two minutes and focuses on what the guest experienced on the tour.
Do guests need an app or a phone number?
No. The code or the link opens the conversation in the phone's browser. No app, no sign-up, no phone number.
Which languages can guests speak?
Underheard speaks 31 languages, including English, Spanish, German, French and Arabic. Guests answer in the language they are most comfortable in.
How is this different from a platform review?
A review gives you stars, and it is public by the time you read it. A conversation tells you the stop, the guide, the day and the reason, and it reaches you first. Guests say out loud what they would not type into a form or say to the guide's face.
When do we see results?
Conversations appear in your dashboard as they happen. The ranked report builds up as more guests talk.
What happens to guest data?
No contact details are needed to take part. Conversations happen only with explicit consent, the audio is never recorded, and a data processing agreement is available on request.
Can we run this across several tours or guides?
Yes. Each tour or guide gets its own code and link, and its own report.