UnderHeard report
Finding 01First-week friction
Customers never reach a useful first result.
For SaaS teams
UnderHeard talks to customers after they leave and turns every conversation into one ranked report.


UnderHeard report
Finding 01Customers never reach a useful first result.
Cohorts build themselves from your CRM. Five minutes, no integration.
It speaks, listens, and takes notes on every answer.
Pauses, hesitation and tone get coded like words do.
Ranked reasons, real quotes, and a recommendation, in three days.
Every conversation compounds into one answer you can act on.






A live view of every conversation, and what to do about it.
What 124 conversations said
124 conversations, three days, one report. Ranked by how often customers raised it, unprompted.
"The import failed at the same row every time. I told myself I'd sort it out on the weekend and I just never did."Interview 12, minute 03
"Nobody told us the price was going up. Accounting forwarded me the invoice and that was the first I heard of it."Interview 87, minute 05
Mara K.Cancelled in MayFirst-week friction5:12
Jonas R.Cancelled in MayFirst-week friction4:47
Sofia L.At risk, renewal aheadPricing surprises6:03
Tomas E.Cancelled in JuneSupport continuity5:38
Lea M.At risk, usage droppedProving the value4:21Insight
54 of the 74 first-week mentions were about the first data import. Most customers hit an error there and never gave it a second try.
Insight
Only 12 customers complained about the price itself. The other 37 complained that nobody told them before the invoice arrived.
Signal
Customers talked about pricing calmly. The frustration in their voices came out on the support questions.
Quote
"My boss asked what we were getting out of it and I didn't have a good answer. That was kind of it."

It is a short conversation with a cancelled or at-risk customer that uncovers the reason behind the stated cancellation reason and shows the team what to change.
Web, Phone, WhatsApp, In-app, Email, and SMS cover every customer journey. Web is the main channel and launches without an app or system connection.
Yes. HubSpot and custom integrations are supported. Teams can also start with a plain customer list when they need answers before connecting a system.
Yes. The cancellation remains free and complete first. The interview is a separate, voluntary invitation to explain what happened.
Each conversation takes five minutes. That gives the interviewer time for a useful follow-up while respecting the customer's time.
The report groups conversations into recurring themes, includes the evidence behind them, and ranks what to fix first by impact and effort.
Yes. SaaS teams can speak with cancelled customers, customers with declining usage, new customers after onboarding, and accounts approaching renewal.
An exit survey records the answer a customer chooses. An interview can ask a relevant follow-up, capture context, and distinguish a symptom from the root cause.
Yes. Product teams get evidence for roadmap decisions, while customer success teams see the moments, objections, and fixes that affect retention.
No. Every interview invitation is voluntary. Customers can decline without affecting their cancellation, account, or support.